Search Engine Optimization, or SEO for brevity’s sake represents the practice of ensuring that a website is set up in such a way that search engines will reward it with a higher place in the search rankings. SEO has undergone many changes as Google have tweaked their algorithms, meaning that what actually constitutes good SEO practice has had to evolve alongside the likes of Google. The early days saw a huge emphasis on keywords, which had the effect of the proliferation of many articles that made little sense, stuffed full of keywords to trick the search engines into endorsing their relevance. Nowadays, the absolute number one priority is user experience, which has led to things in the SEO world changing dramatically.Continue reading
I have been helping businesses with their SEO for as long as I can remember. I decided I would start a blog to offer free SEO guides. The guides include everything from the basics such as meta tags right through to more complex tasks such as site structure, Google analytics and schema.
By following some key guidance it is very possible without having immense levels of technical knowledge, to carry out a straightforward, but effective SEO audit of your business website and make improvements that will have tangible benefits. Most small and medium sized businesses will notice a strong uplift in traffic from an SEO audit carried out efficiently as Google will better understand the content and page structure of their site, resulting in better search rankings. Continue reading